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Market Updates, Products & Ingredients

Vicks ZzzQuil Line Adds Melatonin Gummies

Gummies provide an optimal level of melatonin with a unique botanical blend.

By: Lisa Olivo

, Rodman Media

For many, a good night of sleep does not come easy, especially when the daily stresses of life are keeping people up. In fact, nearly nine in 10 Americans (87%) say they experience trouble falling asleep (based on an online survey of 2,054 U.S. respondents from Dec. 21-23, 2016).
 
Vicks ZzzQuil PURE Zzzs Melatonin Gummies is the latest addition to the Vicks ZzzQuil product line-up, which now gives consumers access to another non-habit forming sleep-aid with an optimal level of melatonin to help users fall asleep naturally and wake with no next day grogginess. Vicks ZzzQuil PURE Zzzs Melatonin Gummies contain a botanical blend of lavender, chamomile, valerian root, and lemon balm. The gummies are also drug-free, vegan, vegetarian and free of artificial flavors, gluten, lactose and gelatin. Vicks ZzzQuil PURE Zzzs Melatonin Gummies is available in wildberry vanilla flavor.
 
“There is no ‘one-size-fits-all’ approach to overcome sleeplessness, and since consumers have different needs at different times, we are constantly looking for ways to offer real sleep innovations to meet a variety of those needs,” said Phil McWaters, brand franchise director, North America Vicks. “Vicks ZzzQuil PURE Zzzs Melatonin Gummies are meant to answer the need for a drug-free option that helps people fall asleep naturally and wake refreshed.”

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